FOUR RECOMMENDATIONS TO INCREASE CUSTOMERS IN YOUR BUSINESS.

The point of sale is a marketing tool that aims to attract customers, as if you have an online business, it is the place that serves to attract customers, but today I want to refer to the point of sale as a local, whether it is Store, Restaurant, etc., thar is, a physical place where the customer can reach.

Four technical recommendations to increase the number of people who go to your place and become customers.

NUMBER ONE:

SELF-ASSESSMENT: make a constructive critique of the point of sale to assess its potential, and at this time we will talk about three specific aspects, althoufg there are many more:

VISIBILITY: The point of sale must be in a strategic position where there is an important transit of people. In case it is only a place to store your products, then visibility is not as important, but the location, since from there the logistic of your business begins, the receipt of merchandise and the delivery of merchandise derived from sales.

UNDERSTANDING: It means that at a first glance the potential client has to understand what your business is, what you do or what you sell. Understanding what you do for a living may be the reason for entering your point of sale. This element greatly influences the design of your business, so I recommend that at that point you can hire the services of specialized marketing personnel, believe me, it can be one of the investment expenses that will bring you customers and sales.

LIGHTING- CLARITY: Good lighting maximizes the positive perception of your product. The customer values the clarity of what you show and also scores at level five when he notices that you have made a good combination of lights that enhance your place and therefore your product.

NUMBER TWO:

PRICES AND HOOKS PRODUCTS: People do not move on their own. If you have a business you have to give it a reason to come to your business and this is where attractive prices come in, the combination with products that can attract even more to the customers ( hooks products) and offer. At this point I should recommend that you use discounts as an engine that generates higher sales, and that is why I recommend the REIBARTS discount system, which works with attractive discounts for customers because it has an algorithm designed for customers to be true to your business, and at the same time help businesses to grow without paying monthly fees or sales commisions. REIBARTS is a Club of discounts that grows every day, since the members do not pay anything and to the businesses it suits them to register more and more, since it is a community from which all the businesses can take advantage, at the same time that the members take advantage of special offers for them in all the businesses associated with the system. https://www.reibarts.com

NUMBER THREE:

FIRST IMPACT:

3.1- ORDER: When a person enters your premises, the first thing they observe, even without needing to propose it, is the order in which your premises are located.If it is a place that has several products it is very important that the client quickly realizes how to find it, if its is a Restaurant, the client must realize instantly if someone will receive it, will drive it to their table or if on the contrary, the place is designed so that customers go directly to the table they want. For example, no one goes to a doctor's or dentist's office directly to the office or sits in the armchair; it is traditional that there is always a reception area and that a friendly staff receives you.

3.2- CLEANING: Cleaning conveys the concept of value at the level of personal perception. If your place is not clean, the client observes it from the moment it arrives, and in many cases the lack of cleaning makes that person who enters your business and who could be a potential client, regrets and leaves, that is, a customer lost for forever.

NUMBER FOUR:

SENSORY MARKETING:

4.1- SMELL: The smell that is felt in your business when the client enters determines the possibility of its permanence. If you use a specific permum for your business, the customer will notice. If it is a Restaurant and there is a pleasant smell of food, it will incite hunger.

4.2- EAR: You can use music that makes the client feel comfortable. If the place is not designed to dance there is no reason to play such loud music. If you want your business to transport your customer to the past, the ideal thing is to put music from the era you want to drive it to.

4.3- VIEW: You have to ensure that your business only shows what may interest the customer and do so in a way that meets their expectations. For example, if since you enter a dental clinic you can see patients being treated, that can be a double-edged sword, since there are treatments that are uncomfortable that those who have just entered do not have to see it and can negatively influence their permanence. If it is a restaurant and you want to see the production area you have to define almost exactly the movements and organization within that area, because what could be planned as a show could become a show, but negative.

As you can see your local must meet several conditions so that it can be a profitable business, and in this case I only show you some that you should consider. It is important that you notice that I have not talked about marketing, that I consider very important and necessary for knowledge, understanding, vision about your business and therefore sales, we will discuss that topic later.

Ramon Reinoso